Hellmann’s mayonnaise is a beloved staple in many kitchens worldwide, notable for its creamy texture and versatility. From enhancing a simple sandwich to making delicious deviled eggs to even a dip for french fries, the condiment has been used to enhance countless culinary creations. Now, the creamy condiment is joining the fragrance world with a new scent. In what one may call an unpredictable move, Hellmann’s has partnered with Tennessee Titans quarterback Will Levis to launch “Will Levis No. 8,” a mayonnaise-inspired fragrance — and no, this is no joke.
What does the new Hellman’s perfume smell like?
“Will Levis No. 8” is described as “creamy with notes of lemon” and is available to purchase on willlevisnumber8.com with the price starting at $8. Released earlier today at 8 a.m., the fragrance is already sold out. Do not fear, though, the scent will be restocked tomorrow, August 14, at 10 a.m. ET.
Hellmann’s, Levis, and an unnamed perfumer collaborated to ensure that this scent perfectly encapsulated Levis's beloved mayonnaise. The duo has taken their relationship to a new level with this partnership.
This isn’t Levis's first time working with Hellmann’s, he even earned a lifetime supply just last year. His love for mayonnaise was first revealed when he created a social media frenzy by adding a spoonful to his morning coffee. Although Levis later admitted that this was a “stupid thing” he “thought was funny,” the joke paid off.
In all honesty, who doesn’t love unhinged and random collaborations?
As the Tennessee Titans gear up for their season starting on Sunday, September 8, fans might just catch the new scent of mayo on the field. Whether it’s a touchdown or just a spritz of this new fragrance, Hellmann’s has definitely given condiment and football lovers alike something new to savor this season.